AI Insights · Timothy · July 2022
Top 5 Wellness Apps Performance in Oceania Q2 2022
In Q2 2022, the top 5 wellness apps in Oceania displayed varied trends in downloads, revenue, and active users, with Calm and Headspace: Sleep & Meditation leading the charts.
In Q2 2022, the top 5 wellness apps in Oceania showcased diverse performance metrics across downloads, revenue, and active users. Below is a detailed breakdown of their trends.
Calm saw a mixed performance. Weekly revenue started at around $122K and experienced fluctuations, ending the quarter at approximately $97.6K. Downloads peaked in late April with about 12.4K and saw a decreasing trend, dropping to roughly 7.3K by the end of June. Active users hovered around 109K at the start of the quarter, gradually declining to about 99.9K.
Headspace: Sleep & Meditation maintained a relatively steady revenue, beginning at around $80.7K and closing the quarter at approximately $83.4K. Downloads, however, showed a downward trend, starting at about 6K and decreasing to 3.5K. Active users also saw a decline, from 65.5K to 55.5K over the quarter.
Sleep Cycle - Tracker & Sounds experienced stable revenue with minor fluctuations, starting at around $26.8K and ending at approximately $21.3K. Downloads were relatively low, beginning at about 5.8K and ending at roughly 3.2K. Active users remained consistent, fluctuating slightly around 74K to 75K.
ShutEye®: Sleep Tracker, Sound showed varied trends. Revenue increased initially from around $16K to a peak of approximately $28.2K in mid-April, then decreased to about $13K by the end of June. Downloads followed a similar pattern, peaking at 8.3K in mid-April and falling to around 3.5K by the end of the quarter. Active users peaked at about 9K in mid-April and decreased to roughly 5.6K.
Finally, Waking Up: Meditation & Wisdom showed a steady increase in revenue, starting at around $12.9K and ending at approximately $16.9K. Downloads remained relatively low, fluctuating between 500 and 763. Active users showed a slight decline from about 7.1K to 6.3K.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.